i am a guide.

I am a food lover, brand builder, product creator, and business strategist.

I am a better-for-you, organic, sustainable food and beverage industry leader.

I'm here to be a source and guide for other brands I believe in.

why

in the power of good food and the creativity, resourcefulness, and dedication of the people who make it.

i believe in:

clarify vision, develop strategies, and provide understanding to enter the market with confidence and differentiation.

i help to:

business owners at all stages understand the why, the who, and the how of their brands, and how to remain focused on those elements as they grow.

i work with:

over twenty years in the natural, organic, sustainable consumer goods space.

i leverage:

who

two lights principal, kara rubin, ran the largest regional grocery business unit at whole foods market for a decade and then moved on to lead brand strategy and product development at just water.

she’s served as a key advisor to brands—pre-launch to enterprise level, US-based and international companies intending to enter the US market—as they set strategy and execute on launch plans.

she brings a wealth of insight and experience to product development, brand positioning, and retail navigation built on a deep background and extensive relationships in the industry

experience

let’s launch.

please share your contact details and background on your brand. we look forward to helping.