i am a guide.

I am a food lover, brand builder, product creator, and business strategist.

I am a better-for-you, organic, sustainable food and beverage industry leader.

I'm here to be a source and guide for other brands I believe in.

why

in the power of good food and the creativity, resourcefulness, and dedication of the people who make it.

i believe in:

clarify vision, develop strategies, and provide understanding to enter the market with confidence and differentiation.

i help to:

business owners at all stages understand the why, the who, and the how of their brands, and how to remain focused on those elements as they grow.

i work with:

over twenty years in the natural, organic, sustainable consumer goods space.

i leverage:

who

i’m kara rubin. my experience with food and beverage brands in the better-for-you, sustainability-forward space runs deep. i bring over two decades of perspective, insights, and relationships to bear with my clients—businesses aiming to understand and launch in the u.s. retail market. i guide their product development, brand positioning, and go-to-market strategic planning and execution.

i do this leveraging experience gained across the cpg landscape. i ran the largest regional grocery business unit at whole foods market for a decade. i led brand strategy and product development at just water, a vanguard in the sustainably packaged bottled-water category. and i’ve served as a key advisor to many other brands—pre-launch to enterprise level, US-based and international companies intending to enter the US market—as they set strategy and execute on launch plans.

experience

advisor

mentor

board member

let’s launch.

please share your contact details and background on your brand. we look forward to helping.